Rauw Alejandro
In the year 2017 Puerto Rican singer Luis Fonsi as well as Daddy Yankee released Despacito and it became the most-streamed song in just the space of six months. It was a blend of reggaeton and pop music that not only drew attention to Latin Music, but also reggaeton. Billboard's Top 100 included four mostly Spanish songs from 2016 as opposed to two in 2015. In 2017, at the height of Despacito's popularity 19, 19 songs mostly in Spanish have made it into the Top 100. In 2020, it will have 41 tracks within this genre. In the wake of Justin Bieber's dual remix to Despacito (2017) famous artists soon began collaborating with reggaeton artists, including Drake with Bad Bunny on MIA (2018) as well as Madonna and Maluma on Medellin (2019). The year 2000 saw a number of reggaeton performers were lamenting their genre's shift towards the mainstream, but a new generation namely Rauw Alejandro was determined to keep reggaeton evolving. He incorporated electronic dance styles and other genres into his songs.
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